As U.S. Brands Stumble, China Wins Over Young Indonesians

Scritto il 23/04/2026
da Alexandra Stevenson and Hasya Nindita

A new generation of Indonesian consumers view Chinese brands as high-tech and of good quality, a departure from the days when “made in China” was associated with cheap goods.The Glodok market in the Chinatown area of Jakarta, Indonesia’s capital, decked out for Lunar New Year in February.