Joe Sedelmaier Dies at 92; Ad Auteur Behind ‘Where’s the Beef?’

He directed nearly 1,000 comedic commercials, including a much-quoted spot for Wendy’s and one for FedEx featuring a manic speed talker.Clara Peller, the octogenarian star of a classic Wendy’s commercial directed by Joe Sedelmaier, asks her famous question (“Where’s the beef?”) during a news conference in 1984.